Toyota is calling the all-new 2025 Toyota Crown Signia an SUV. Technically, it’s a two-row crossover designed to slot between the RAV4 and the Highlander, and it replaces the now-discontinued Venza. But when you first look at it, it’s hard not to see a wagon. Regardless of what Toyota says, the Crown Signia definitely challenges conventional SUV expectations — and it comes with a premium price tag that raises some eyebrows.
What Exactly Is the Crown Signia?
Toyota claims this model is their ninth SUV, which adds to a list that includes the bZ4X, Corolla Cross, RAV4, Highlander, Grand Highlander, 4Runner, Land Cruiser, Sequoia, and now this. That’s a crowded lineup.
So what’s new here? Toyota says this model replaces the Venza, which didn’t exactly win over the market. That car was canceled once, then brought back, and now canceled again. The reason? It was a two-row crossover that was more expensive than the RAV4 but didn’t offer much more. Now, the Crown Signia enters that same space — only this time it’s starting at around $45,000, even more than the old Venza.
That price is also higher than a base Highlander, which offers three rows and more space. Still, the Crown Signia has one clear edge: interior luxury. This is where Toyota hopes to justify the premium.
Wagon or SUV?
Technically speaking, the Crown Signia measures about 63.5 inches tall — shorter than a Subaru Outback (around 66 inches) but taller than a traditional Mercedes E-Class wagon (around 59 inches). It’s clear this model straddles the line between wagon and SUV. It might not scream “SUV” in height, but it’s built for buyers who want something a bit more upscale than the RAV4 — without going full-size.
Powertrain and Efficiency
Under the hood, the Crown Signia features a 2.5-liter hybrid 4-cylinder engine paired with all-wheel drive. It delivers 240 horsepower, which won’t thrill speed lovers, but it’s enough for most daily drivers. Acceleration from 0–60 takes a bit over seven seconds.
What it lacks in performance, it makes up for in fuel efficiency: 38 mpg combined, which is impressive for an AWD midsize vehicle. That balance of decent power and great fuel economy will appeal to buyers who value efficiency over excitement.
Design and Style
The exterior styling takes some risks, especially at the front. The running lights are placed high and thin, while the actual headlights are much lower — almost where fog lights normally sit. Above both is just… a hole. Then there’s a grille that fades from open to mostly sealed. It’s not traditional, but it stands out.
Despite these quirks, the Crown Signia looks good overall, especially for those who appreciate wagon styling. Compared to the awkward Crown sedan, this SUV-wagon hybrid is far more refined and visually balanced. The rear end adds a premium touch, and the proportions are upscale without being overdone.
Interior and Comfort
Inside, the Crown Signia really starts to shine. The materials feel high quality, with minimal use of cheap plastic. The design is clean, and everything you touch gives a sense of refinement. It’s not quite Lexus-level, but it’s getting close — and in many ways, this cabin feels better than a similarly priced Highlander.
The seats offer intricate stitching and unique textures that elevate the experience. Even though this model costs more than some Lexus NX or RX trims, Toyota has clearly worked to make this cabin feel worth it.
Smart Features and Interior Quirks
One standout feature is the digital rearview mirror. With the flip of a switch, it turns from a standard mirror into a rear-facing camera feed. It’s especially useful when the back seats are full or your cargo is piled high.
The center console opens from both sides — a clever design rarely seen in this class. Wireless charging is neatly tucked into a vertical phone slot that securely holds your device with clips, keeping it steady over bumps.
Another thoughtful touch: the auto-activated heated seats and steering wheel. The system turns them on when the cabin is cold and switches them off when it’s warm, all without driver input. There’s also a heated windshield element, not the whole glass, but enough to thaw the wipers on icy mornings.
Toyota even included paddle shifters, although realistically, almost no Crown Signia driver is going to use them.
Final Thoughts
The 2025 Toyota Crown Signia sits in a tricky spot. It’s more expensive than the Highlander but has fewer seats. It replaces a vehicle that struggled to find an audience. But it’s also more stylish, more premium, and better equipped inside than most other Toyota crossovers.
Is it an SUV? Maybe. Is it a wagon? Probably. What it definitely is: a unique, luxury-leaning hybrid that offers excellent fuel economy and a truly upscale interior — all wrapped in a package that doesn’t quite fit any existing mold.
For buyers who want something between mainstream and luxury, the Crown Signia offers a compelling option. Just be ready to pay for the comfort.
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