Ferrari has always been known for sleek supercars, iconic designs, and track-ready performance. But now, they’ve done something that many fans never expected — they’ve built an SUV. It’s called the Ferrari Purosangue, and while the idea may sound like heresy to some purists, this machine still carries the spirit of the prancing horse.
Let’s take a closer look at what makes this car stand out in the luxury SUV segment.
Exterior Design & Styling
At first glance, the Purosangue doesn’t really look like a typical SUV. Its low, aggressive stance and long nose make it seem more like a grand tourer. The front is sharp and modern, with narrow headlights and sculpted body lines that give it a futuristic look.
What really catches your attention is the presence. The Purosangue has road presence like few other cars. It’s wide, muscular, and clearly wants you to know it’s a Ferrari — even if it has four doors.
One cool detail is the way the hood opens. Unlike most cars, the Purosangue’s hood is front-hinged. It lifts up from the front, adding a bit of theatre when you’re checking out the engine.
V12 Engine: Raw, Old-School Power
Ferrari could’ve played it safe by launching the Purosangue with a V6 hybrid or a twin-turbo V8. But they didn’t. Instead, they went with a naturally aspirated 6.5-liter V12, which makes around 715 horsepower and 530 lb-ft of torque. That’s a statement.
There’s no turbo lag here. Just smooth, instant power all the way to the redline. The V12 screams like a proper Ferrari should. Zero to 60 mph comes in just 3.2 seconds, and it’ll top out at 193 mph — impressive for something that’s technically an SUV.
This engine is paired with a dual-clutch automatic transmission and an all-wheel-drive system that’s tuned for both traction and performance.
Price & Positioning
Of course, Ferrari performance comes with a Ferrari price. The Purosangue starts at around $400,000. That’s a lot more than a Lamborghini Urus or Aston Martin DBX, but Ferrari isn’t trying to compete directly.
They’re not marketing this as a regular SUV. In fact, Ferrari refuses to call it one. Instead, they call it an “FUV” — Ferrari Utility Vehicle. The message is clear: this is meant to be different.
Four Doors, Ferrari Style
This is the first Ferrari with four proper doors in its production history, and they’ve done something interesting here. The rear doors are rear-hinged, almost like Rolls-Royce “suicide doors”. They’re small and sleek, and they open electronically with the touch of a button.
You can open and close them with a gentle push, and they feel more like a luxury coupe’s doors than a family SUV’s.
Rear Seats: Surprising Luxury
Inside the back, things are surprisingly upscale. The Purosangue only seats four — two up front and two individual seats in the back. There’s no option for a bench seat. That keeps the cabin focused and personal.
The rear seats are power-adjustable, with controls built into a slick touchscreen interface in the center console. You can move the seats, adjust the angle, and even control the tint level of the panoramic glass roof. Yes, you can darken or lighten the glass roof with a tap.
Each back seat has heating, ventilation, and even a wireless phone charger. It’s clear that Ferrari didn’t treat the back seats as an afterthought.
Cabin and Driving Position
Up front, the driver’s cockpit is high-tech but still feels like a Ferrari. The steering wheel is filled with controls — everything from turn signals to headlights to the starter button. Even the drive modes and cruise control are managed from the wheel.
There’s no big touchscreen in the center like most modern cars. Instead, everything is split between the driver’s screen and a second digital display on the passenger side.
Ferrari wants the driver to stay focused, and the layout reflects that. The paddle shifters behind the wheel are large and satisfying to use, and the shift lights on top of the wheel are a race-inspired touch.
Ride & Handling
For all its size, the Purosangue still feels like a Ferrari on the road. The suspension system is advanced, with active dampers that keep the body flat in corners. It corners with surprising confidence, and the steering is sharp and precise.
You get the feeling that it was tuned by people who care about driver feedback. This isn’t just an SUV with a big badge. It genuinely feels like a Ferrari when you’re behind the wheel.
Final Thoughts
The Ferrari Purosangue is a car that nobody asked for — but now that it’s here, it makes sense. It gives buyers the power, sound, and handling of a Ferrari, with the practicality of four seats and daily usability.
This won’t be the brand’s biggest seller, and that’s not the point. It’s a special model built for a small group of buyers who want something unique. In a world where super-SUVs are becoming common, the Purosangue still manages to stand out.
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